Upload Google Demand Gen Campaigns to Template Library

TL;DR

Google Demand Gen campaigns can now be uploaded to the Template Library. Agencies should be aware of this new capability for campaign reuse.

Who this affects

HighLevel has not confirmed who is specifically affected by this update. It applies to users working with Google Demand Gen campaigns within the platform's Ad Manager. Those who do not run Google Demand Gen campaigns can safely ignore this update.

What changed

Google Demand Gen campaigns can now be uploaded directly to the Template Library from within the Ad Manager. Users can initiate this upload from the campaign-level ellipsis menu for an existing Google Demand Gen campaign. Once uploaded, these campaigns are initially saved as Draft templates. These Draft templates can then be reviewed, edited as needed, and subsequently published for future use. HighLevel has not confirmed any limits, plan gating, or the rollout status for this feature.

Where to find it

This new functionality is located within the Ad Manager section of the HighLevel platform. Specifically, users will find the option within the 'Campaigns' view, accessible via the ellipsis menu at the campaign level.

How agencies will use this

An agency running numerous Google Demand Gen campaigns for various clients might find this feature useful for standardizing their campaign setups. For example, an agency owner creates a successful Google Demand Gen campaign for their client, 'Client A', focused on lead generation for a new service. This campaign includes specific targeting, ad copy, and budget settings that have proven effective. To replicate this success for 'Client B' and 'Client C' who offer similar services, the agency can now go to 'Client A's' sub-account, navigate to the Ad Manager, locate the successful Google Demand Gen campaign, and use the ellipsis menu to upload it to the Template Library. It will appear as a Draft template. The agency's media buyer can then review the draft, make any necessary adjustments to ad copy or targeting to fit 'Client B's' specific brand and offer, and then publish it. When setting up a new campaign for 'Client B', they can pull this now-published template from the Template Library, saving time and ensuring consistency with proven campaign structures without rebuilding from scratch.

Our take

This is a standard product enhancement. HighLevel has not confirmed its specific significance. The ability to template Google Demand Gen campaigns makes sense and aligns with the platform's goal of providing reusable assets. For agencies actively managing multiple Google Demand Gen campaigns, this provides a small but practical efficiency gain. For those not heavily invested in Google Demand Gen through HighLevel's Ad Manager, this update is minor.