HighLevel Events Now Live: Ticket Sales and Workflows

TL;DR

HighLevel Events is officially live, allowing ticket sales and workflow triggers. No immediate action is required unless you plan to use this new functionality.

Who this affects

HighLevel has not confirmed who is affected. This update primarily affects agency owners and SaaS entrepreneurs interested in selling tickets for events, managing event schedules, and integrating event actions into their existing HighLevel workflows.

What changed

Events has moved out of Labs and is officially live in HighLevel. This new functionality includes several key features:

• Ability to sell tickets directly within HighLevel.
• Functionality to trigger workflow actions based on event interactions.
• Tools to manage event schedules.
• Options to set up early bird or seasonal pricing for tickets.
• A full event page for registrations and ticket purchases.
• The event page can be embedded into an existing funnel or website.
• The event page can be hosted independently for direct registration and ticket sales.
• A dedicated mobile app is included with Events.

HighLevel has not confirmed any limits or plan gating, nor has it provided details on the rollout status.

Where to find it

HighLevel has not published the location within the product yet. Given its functionality, it will likely reside under a new main navigation item or within an existing section related to marketing or membership management.

How agencies will use this

Agencies can leverage the new Events feature to streamline their clients' event management and sales. For example, an agency could set up an event for a client to sell tickets to a live webinar or an in-person workshop. The agency would configure the event page within HighLevel, setting up early bird pricing options. Upon a ticket purchase, a workflow could be triggered to send a confirmation email, create a contact in the CRM, and add them to a specific nurture campaign. Furthermore, the agency could use subsequent workflow actions to remind attendees before the event or follow up afterward with a survey, all managed within the HighLevel platform without needing third-party integrations.

Our take

This is a major update. The move of Events out of Labs indicates a stable, core offering. The inclusion of ticket sales, workflow triggers, and a dedicated mobile app provides significant new capabilities for agencies to offer their clients. It extends HighLevel's all-in-one promise further into the event management space, potentially reducing the need for external event ticketing platforms.