A2P Campaign Registration Now Defaults to Chat Widget Setup

TL;DR

A2P campaign registration now defaults directly to Chat Widget Setup after brand registration. You can switch to manual setup if needed.

Who this affects

HighLevel has not confirmed who this affects. It will likely impact agency owners and SaaS entrepreneurs who register A2P campaigns for their clients. Any user engaging with the A2P campaign registration flow will experience this change.

What changed

The A2P campaign registration flow has been updated. Previously, users might have had a choice or different path after brand registration. Now, the process is streamlined to prioritize Chat Widget Setup.

Here are the specific changes:

• Campaign registration now takes users straight into Chat Widget Setup after brand registration.
• The Chat widget setup screen appears immediately after the brand flow ends.
• There is no initial path choice between Quick Setup or Manual Setup.
• A 'Switch to manual setup' link is available below the first screen of the flow for alternative consent collection methods.
• Progress is saved when switching to manual setup.
• A confirmation dialog informs users of changes on the manual path before committing.
• A recommended callout in the left step panel of the Campaign details screen allows users to return to Chat widget setup after moving to Manual Setup.

HighLevel has not confirmed limits, plan gating, or rollout status for this feature.

Where to find it

This update is found within the A2P campaign registration flow. Specifically, after completing brand registration, you will be directed immediately to the Chat Widget Setup screen. If you need to revert, look for the 'Switch to manual setup' link on that initial screen or the recommended callout in the Campaign details screen's left panel.

How agencies will use this

An agency owner, onboarding a new client for SMS marketing, will navigate to the A2P campaign registration in HighLevel. After completing the brand registration for the client, the system will automatically present the Chat Widget Setup screen. This means the agency can immediately configure the chat widget for their client's website, collecting consent directly through a familiar, integrated HighLevel tool. If the client has existing consent collection methods or specific compliance requirements not met by the chat widget, the agency owner can click the 'Switch to manual setup' link. This allows them to detail how consent is obtained, such as through a website form linked to a custom field or a physical opt-in process. The ability to save progress when switching paths means the agency can start with the default, explore manual options, and commit without losing initial work. The recommended callout in the Campaign details screen also provides a clear path back to the Chat widget setup, offering flexibility if the client decides to utilize the default method later.

Our take

This is a standard update. It streamlines a part of the A2P campaign registration process by defaulting to the chat widget. While it impacts the workflow, it provides clear options to revert to manual setup. It's a quality-of-life improvement for those using the chat widget for consent collection. If you're not actively registering A2P campaigns this week, you can safely ignore this for now.