Local Marketing Audits and Competitor Reports in HighLevel

TL;DR

HighLevel detailed how to generate and automate sub-account local marketing audit reports and competitor comparisons. Agencies managing local clients should review their audit settings, automated schedules, and staff role permissions.

Who this affects

HighLevel has not confirmed which subscription plans have access to these reports or whether any account gating applies. Agencies offering local SEO, reputation management, and performance reporting to local business clients are the primary group affected.

What changed

HighLevel detailed the capabilities and settings for running local marketing audits within sub-accounts:

• Audit reports can be generated directly from sub-account business NAP (Name, Address, Phone) details and Google Business Profile data.
• Reports evaluate the business technology stack, reputation, listings accuracy, mobile and desktop page speed, and local SEO heat maps.
• Competitor comparison reports provide side-by-side benchmarking against local rivals.
• Report configuration settings include reordering individual sections and setting automated delivery schedules.
• Performance changes can be tracked over a 12-month historical reporting timeline.
• Reports can be exported as multi-language PDFs and shared via direct link, SMS, or email.
• Staff user roles can be assigned dedicated permissions for marketing audits.

Plan gating, usage limits, and rollout timelines have not been confirmed by HighLevel.

Where to find it

HighLevel has not published the exact navigation path inside the platform yet. Expect the tools to sit within sub-account reporting and marketing sections, with audit access controls managed under staff user permissions in settings.

How agencies will use this

An agency operator sets up a local client sub-account using their business NAP information and connects their Google Business Profile.

A team member with marketing audit staff permissions generates an initial report assessing page speed, listing accuracy, reputation, and local SEO heat maps alongside a competitor comparison.

The agency customizes the layout by reordering the report sections, configures an automated delivery schedule, and sends the findings via SMS or email using a direct link or PDF export.

As the client retains the agency, the team references the 12-month timeline to track performance shifts against competitors.

Our take

This is a standard functional breakdown rather than a major platform shift. Consolidating heat maps, page speed metrics, listings accuracy, and competitor comparisons inside sub-accounts helps reduce reliance on standalone audit tools. However, because HighLevel has not confirmed rollout status or whether feature limits apply to specific plans, verify availability in your own sub-accounts before modifying client deliverables.