Using Email AI for Sequences and A/B Testing in HighLevel

TL;DR

HighLevel detailed how to build email sequences and set up A/B split tests using Email AI. You do not need to take immediate action unless you want to test AI-assisted sequence creation.

Who this affects

HighLevel has not confirmed specific plan gating or account-tier requirements for these features. Any operator or team member managing client email marketing in sub-accounts can use these workflows if Email AI is active.

What changed

HighLevel walked through several capabilities within the Email AI system:

• Generating marketing emails through the Email AI editor using prompts, attachments, dictation, and brand board integration.
• Generating multi-step email sequences with AI, covering announcement, reminder, and last-chance templates with custom delays between sends.
• Configuring email campaigns for A/B split testing based on subject lines or email content.

HighLevel has not confirmed whether any limits apply to generation volume or whether specific account types are excluded.

Where to find it

These tools are located in two primary areas inside sub-accounts:

• For individual email creation: Marketing → Emails → Create with AI.
• For sequence building: Campaigns → Email Sequences → Create with AI.

How agencies will use this

An agency setting up a promotion inside a sub-account can use the Email AI sequence builder to draft a three-part campaign without writing each piece from scratch. The operator inputs prompts, connects brand board assets, or uses dictation to generate the initial announcement email.

From there, the sequence tool generates the follow-up reminder and last-chance emails, applying custom delays between each step. Before sending, the team can enable an A/B split test directly on the subject line or body content to see which variant drives better engagement.

Our take

This is a standard workflow overview rather than a major platform shift. HighLevel is highlighting features that already exist in the email builder rather than rolling out breaking changes. It is a minor update, and you can safely ignore it this week if your existing email copy and testing routines are already working.