HighLevel Adds Native Loyalty and Rewards Program Builder

TL;DR

HighLevel added a native Loyalty and Rewards builder under Marketing supporting online and brick-and-mortar setups.

Review your sub-accounts to see if this replaces third-party rewards tools for your clients.

Who this affects

HighLevel has not confirmed which specific subscription tiers or sub-accounts have access to this feature.

Agencies running sub-accounts for ecommerce funnels, websites, or physical storefronts will care most. HighLevel has not confirmed if any existing setups will break.

What changed

• Users can create and manage loyalty and rewards programs directly inside the platform.
• The program setup includes templated configurations for both online (funnel/website) and physical store business models.
• The builder allows operators to customize reward rules and set up point redemptions for discounts and free products.
• Agencies can design and customize a client-facing signup page with specific logos, brand colors, and fonts.
• Programs support wallet pass configuration and display performance metrics inside an all-programs dashboard.
• Rollout status, plan gating, and account limits have not been confirmed by HighLevel.

Where to find it

In the HighLevel sub-account, navigate to Marketing → Loyalty.

How agencies will use this

An agency setting up a new client sub-account can navigate to Marketing → Loyalty and select either the online or physical store templated program configuration.

From there, the agency customizes the program signup page to match the client's branding by uploading the client's logo, selecting their brand colors, and choosing their font.

Next, the operator sets the specific reward rules and configures point redemption options so customers can redeem points for discounts or free products. The agency can then configure the digital wallet pass option and monitor enrollment and activity through the all-programs dashboard.

Our take

HighLevel marks this as a major release. If you manage retail or ecommerce clients, native loyalty program tracking and wallet pass support eliminate an entire category of third-party SaaS add-ons.

However, HighLevel has not confirmed the rollout timeline or plan availability. Check Marketing → Loyalty in your sub-accounts to verify if it is live before pitching rewards setups to your clients.