Messaging and Phone Number Pricing Updates Effective October 2026

TL;DR

Go HighLevel is increasing prices for outbound SMS to several international destinations and monthly rental fees for various international phone numbers. These changes are effective October 13, 2026.

Who this affects

Agencies or SaaS companies sending outbound SMS to Albania, Angola, Burkina Faso, Congo (DRC), Guam & Northern Mariana Islands, Maldives, Mali, Moldova, Mongolia, Montenegro, Nepal, or Nicaragua will see increased SMS costs. Agencies renting phone numbers in Austria (Mobile), Belgium (Local, Mobile), Chile (Mobile), Colombia (Local), Finland (Mobile), Hong Kong (Local, Mobile, Toll-Free), Indonesia (Local, Toll-Free), Norway (Local, Mobile), Philippines (Local, Mobile, Toll-Free), Switzerland (Mobile), or Thailand (Mobile, Toll-Free) will also see increased monthly rental fees. HighLevel has not confirmed who specifically is affected beyond these country-specific services. Whether this impacts all sub-accounts or specific plan levels is unknown.

What changed

Go HighLevel is updating pricing for specific outbound SMS routes and monthly phone number rentals. These changes are scheduled to take effect on October 13, 2026.

Outbound SMS price increases:

• Albania: from $0.1167 to $0.1419
• Angola: from $0.3062 to $0.3154
• Burkina Faso: from $0.2233 to $0.2568
• Congo (DRC): from $0.2584 to $0.2994
• Guam & Northern Mariana Islands: from $0.0847 to $0.0983
• Maldives: from $0.3581 to $0.4047
• Mali: from $0.3485 to $0.3590
• Moldova: from $0.1474 to $0.1695
• Mongolia: from $0.2957 to $0.3541
• Montenegro: from $0.1928 to $0.2044
• Nepal: from $0.3022 to $0.3082
• Nicaragua: from $0.1567 to $0.1856

Monthly rental price increases for phone numbers:

• Austria Mobile Phone Number: from $6.00 to $6.90
• Belgium Local Phone Number: from $1.25 to $1.70
• Belgium Mobile Phone Number: from $1.25 to $1.40
• Chile Mobile Phone Number: from $10.00 to $11.40
• Colombia Local Phone Number: from $14.00 to $17.50
• Finland Mobile Phone Number: from $5.00 to $6.60
• Hong Kong Local Phone Number: from $6.00 to $14.70
• Hong Kong Mobile Phone Number: from $15.00 to $18.50
• Hong Kong Toll-Free Number: from $25.00 to $28.60
• Indonesia Local Phone Number: from $23.00 to $24.15
• Indonesia Toll-Free Number: from $25.00 to $28.60
• Norway Local Phone Number: from $3.00 to $3.90
• Norway Mobile Phone Number: from $12.00 to $16.40
• Philippines Local Phone Number: from $15.00 to $17.80
• Philippines Mobile Phone Number: from $120.00 to $142.00
• Philippines Toll-Free Number: from $25.00 to $28.40
• Switzerland Mobile Phone Number: from $9.00 to $11.70
• Thailand Mobile Phone Number: from $22.00 to $25.30
• Thailand Toll-Free Number: from $25.00 to $28.60

HighLevel has not confirmed details regarding limits or plan gating, rollout status, or if this replaces or breaks existing functionality.

Where to find it

These changes impact billing for outbound SMS and phone number rentals. Agencies can review their current usage and associated costs in their Agency Settings, under the 'Billing' or 'Twilio' sections, or within individual sub-account Twilio settings. HighLevel has not published the exact location to view these future price adjustments in the product.

How agencies will use this

Agencies with clients operating in the listed countries will need to adjust their pricing structures or internal cost calculations. For example, an agency running SMS marketing campaigns for a client in the Philippines using a local number will see both their monthly number rental and potentially outbound SMS costs increase. This means recalculating the profitability of such campaigns. Agencies should review their sub-accounts that utilize these specific international services to understand the financial impact and communicate any necessary price adjustments to their clients well before October 2026.

Our take

This is a pricing update. While significant for agencies with clients in the affected regions, its impact is highly localized. If your agency or SaaS clients do not send SMS to these specific countries or rent numbers in these locations, this update is minor and likely irrelevant to your immediate operations. The long lead time until October 2026 provides ample opportunity to plan for these changes.