HighLevel Launches AI Agency Plan for Unlimited AI Live

TL;DR

HighLevel released an AI Agency Assistant Plan. It costs $20/month per user for unlimited AI usage across accessible sub-accounts.

Who this affects

This directly affects Agency Admins and Agency Users who want unlimited AI usage. If your agency is leveraging AI frequently, this plan provides a fixed cost per user. Those not using AI features or with minimal AI usage can safely ignore this for now.

What changed

HighLevel launched the AI Agency Assistant Plan. This plan is designed for Agency Admins and Agency Users.

The plan provides unlimited AI usage for these users. The cost for this plan is $20/month per user. Once a user enables this plan, it applies to them across all sub-accounts they can access. HighLevel has not confirmed any limits or plan gating beyond the $20/month per user cost. The rollout status is unknown.

Where to find it

HighLevel has not confirmed the exact location for enabling this plan within the product. Based on similar agency-level features, it will likely be found within your Agency Settings or Billing sections. It should be an option that Agency Admins can apply to specific users or themselves.

How agencies will use this

An agency owner has multiple agency users, including sales team members, support staff, and fulfillment specialists. Previously, these users might have hit AI usage limits based on the agency's primary plan or had to manage individual credits. With the new AI Agency Plan, an agency owner can subscribe their sales team lead to this plan. This sales team lead can then use the AI functionality, such as AI-powered email copywriting or AI-generated social media posts, without concern for usage limits. Whether they are working in one sub-account generating sales outreach for a new client or jumping between several sub-accounts to assist different clients with content, their AI access remains unlimited and fixed at $20/month. This streamlines the operational cost of using AI across client accounts for active users.

Our take

This is a major update for agencies that are heavily invested in HighLevel's AI capabilities. It clarifies the cost structure for extensive AI use at the user level, which many agencies have been requesting. If your agency is not using HighLevel's AI features extensively yet, this update is less critical for your immediate operations. However, for agencies scaling AI-driven services, this provides a predictable, user-based expense.