Dakota Routh: LevelUp Speaker on Growing HighLevel Agencies

TL;DR

Dakota Routh, CEO of Agency Support For HighLevel, is a speaker and exhibitor at LevelUp 2026. The video covers strategies for agency growth, system building, and white label support. No immediate action is required from agencies; this is informational content.

Who this affects

This information affects HighLevel agency owners and SaaS entrepreneurs interested in scaling their businesses. It is relevant for those looking to build robust sales, support, and delivery systems, or considering white label support options. Agencies focusing on growth beyond the founder's direct involvement will find this pertinent.

What changed

Dakota Routh is confirmed as a speaker and exhibitor for LevelUp 2026. Dakota Routh is the CEO of Agency Support For HighLevel. Agency Support For HighLevel provides white label support services to HighLevel agencies. The video content details how to grow a HighLevel agency beyond the founder's initial scope. Specific topics include identifying problems, establishing sales systems, building support systems, developing delivery systems, and transitioning to white label support. LevelUp 2026 is scheduled for October 26-29 at the Hilton Anatole in Dallas. HighLevel has not confirmed who is affected, where in the product this change applies, what it replaces or breaks, or any limits or plan gating. Rollout status is also not confirmed by HighLevel.

Where to find it

This content is available via a video from HighLevel's YouTube channel. The URL for this specific discussion is https://www.youtube.com/watch?v=G7PfYXpAV3s. It is not a feature within the Go HighLevel product itself.

How agencies will use this

Agency owners can use the strategies discussed to refine their operational structure. For example, an agency owner might watch the video to understand how to delegate tasks currently handled by the founder. They could then implement a new sales system, detailing steps for lead qualification, outreach, and onboarding within their HighLevel sub-account using custom fields for client data and automated workflows for follow-ups. If support becomes a bottleneck, the agency might explore creating a dedicated support channel, setting up a HighLevel chat widget on their client portal, and building support ticket workflows. Ultimately, an agency could use the insights to decide if transitioning client support to a white label provider like Agency Support For HighLevel aligns with their growth goals, freeing up internal resources for other core activities.

Our take

This is a standard informational update about a LevelUp 2026 speaker and a related discussion. It offers general agency growth advice rather than a product feature update. For agency owners focused on scaling, the content provides valuable strategic insights into system building and white label support. For those not currently focused on significant structural growth, this update is minor.