HighLevel Prospecting Now Supports Service Area Businesses

TL;DR

HighLevel's Prospecting tool now supports service area businesses (SABs). This includes search, audit report generation, and local SEO heatmaps for non-storefront businesses. This is a standard update; most users do not need to take immediate action unless actively prospecting SABs.

Who this affects

This primarily affects agencies and SaaS entrepreneurs who prospect service area businesses. If your target market includes plumbers, electricians, landscapers, or other non-storefront businesses, this update is relevant. Others can safely ignore it.

What changed

HighLevel's Prospecting tool now includes specific support for service area businesses:

• Users can search for local SABs by keyword and location.
• Non-storefront businesses can be added to the prospect list.
• The tool generates marketing audit reports for SABs.
• Local SEO heatmaps are generated for SABs.
• SABs are not penalized for missing a public business address when audit reports and heatmaps are generated.

HighLevel has not confirmed who is affected by this update specifically regarding plan levels or other gating. Rollout status is also unknown.

Where to find it

This functionality is located within the HighLevel Prospecting tool. HighLevel has not published the exact navigation path, but it will be an enhancement to the existing prospecting interface.

How agencies will use this

An agency owner looking for new painting contractor clients could navigate to the Prospecting tool. They would enter "painting contractor" and a target city, like "Austin, TX." The tool would then list relevant service area businesses that may not have a physical storefront but operate within that area. The agency owner could select a promising prospect, such as "Precision Painters," and request an audit report directly from the tool. HighLevel would then generate a detailed marketing audit and a local SEO heatmap, providing the agency with specific data to use in their sales outreach, demonstrating value even though Precision Painters doesn't have a public address. This allows the agency to tailor a pitch based on real-time data for these specific types of businesses.

Our take

This is a minor but practical update. It addresses a specific friction point for agencies targeting service area businesses. While not a groundbreaking change, it improves the efficiency and accuracy of prospecting for a common client type. It's a standard feature enhancement that makes the prospecting tool more robust for a wider range of businesses.