HighLevel Adds WhatsApp Voice Calling: Web & Mobile

TL;DR

HighLevel now supports WhatsApp voice calling on web and mobile. Users can make and receive calls directly from conversations after setting up permissions.

Who this affects

HighLevel has not confirmed who is affected. It is likely relevant for agencies and SaaS companies using WhatsApp for client communication.

What changed

HighLevel now supports WhatsApp voice calling. Key changes include:

• Voice calling is available on both web and mobile platforms.
• Users can initiate and receive WhatsApp voice calls directly within the conversations section.
• The system allows checking a number's eligibility for WhatsApp calling.
• Voice calls can be enabled within the WhatsApp settings.
• Call display options are configurable.
• Call hours can be configured.
• A call permission template can be created. This template is designed to ensure compliance with Meta's 24-hour messaging window rules.
• The created permission template can be sent to a contact.
• Once a contact grants consent, WhatsApp calls can be placed.
• The system provides an indication when a customer has not given permission for a call.

HighLevel has not confirmed any specific limits, plan gating, or rollout status for this feature.

Where to find it

This feature is located within the WhatsApp settings of a sub-account. HighLevel has not published a more specific navigation path.

How agencies will use this

An agency can now offer direct WhatsApp voice support to their clients' customers. For example, if a customer responds to a marketing message on WhatsApp asking for an urgent callback, a client's team member can open the conversation in HighLevel, confirm the customer has granted calling permission via the new template, and then place a voice call directly from the HighLevel platform without needing to switch apps. This centralizes communication, allowing for quicker resolution of issues and improving customer experience, all within the sub-account's communication hub.

Our take

This is a major update. Integrating WhatsApp voice calling streamlines communication directly within HighLevel. The inclusion of a permission template to manage Meta's 24-hour window is critical. This feature consolidates client communication channels and enhances efficiency for support and sales teams operating through WhatsApp.