AI Analyze Video Action Added to HighLevel Workflows

TL;DR

HighLevel added a premium workflow action that uses Google Gemini to analyze audio and visual data from public video URLs and files. You do not need to take action unless you plan to automate video processing.

Who this affects

HighLevel has not confirmed which specific plan tiers or sub-account types receive this feature, nor who can safely ignore it.

What changed

• HighLevel added an "AI Analyze Video" action under the AI Actions menu inside Workflows.
• The action integrates Google Gemini, allowing users to choose between Gemini 3.8 Flash (set as the default) and Gemini 3.5 Flash Lite.
• The tool processes both audio and visual content from public YouTube URLs (including standard links, youtu.be, and Shorts) and direct video files formatted as MP4, MOV, WebM, MPEG, FLV, WMV, or 3GP.
• Video URLs can be entered dynamically via custom values or data outputs from earlier workflow steps.
• Users can configure custom analysis prompts that support custom values and output text responses for use in later workflow actions.
• A Test tab inside the workflow builder allows operators to execute the step and inspect output text before publishing.
• The action is categorized as a premium workflow action billed per run based on token consumption, which varies by model selection, video length, and response length.
• HighLevel has not confirmed plan gating, account limits, rollout status, or whether this replaces or breaks existing functionality.

Where to find it

Go to Automation > Workflows. Open a workflow, add a step, and locate the action under AI Actions.

How agencies will use this

An agency operator can configure a workflow that receives a public YouTube URL or direct MP4 link through a custom value or an earlier workflow step. The workflow feeds that link into the AI Analyze Video action, running a custom prompt against Gemini 3.8 Flash to evaluate the video's audio and visuals. The resulting text response is then passed into subsequent workflow actions to update records or trigger follow-up steps. The operator can run the in-builder Test tab first to preview the returned text before setting the workflow live.

Our take

This is a major capability addition if you handle video intake in your automations, but watch the billing. Because this is classified as a premium action billed on token consumption—scaling with video length, response length, and model choice—unmonitored use will increase your execution costs. Check your workflow builder to see if the action is live in your sub-accounts, as rollout details remain unconfirmed.