GoHighLevelNews
New FeaturesAugust 11, 20261 min readUpdated August 16, 2026

Funnels now embed full e-commerce stores

TL;DR

HighLevel funnels can now integrate full e-commerce stores, adding product browsing, cart, and checkout steps.

TL;DR

Funnels can now include full e-commerce stores. This is a major update.

Who this affects

HighLevel has not confirmed who is affected.

What changed

  • Funnels can now include a complete ecommerce store experience.
  • Adding a store automatically creates 5 store steps: Product List, Product Details, Cart, Checkout, Thank You.
  • Store elements such as Featured Product, Upsell, Collection List, Search Bar, and more can now be added to Funnel steps.
  • Adding a Store element converts the Funnel into a Store-embedded Funnel.
  • Converted Funnels now include a new Store Products tab on the Funnel step list page.
  • The 5 store steps remain in a fixed internal order but can be moved together relative to other Funnel steps.
  • Converted Funnels show a Store tag in Funnels and a Funnel store tag in Stores.
  • Only one Store can be added per Funnel.
  • Deleting any Store step removes all 5 Store steps and disables the Store for that Funnel.
  • Cloning a Funnel also clones its Store setup and Store steps.
  • HighLevel has not confirmed if this replaces or breaks existing features.
  • HighLevel has not confirmed any limits or plan gating.
  • HighLevel has not confirmed the rollout status.

Where to find it

Open a Funnel and add a Store from the Store section, or add a Store element directly to any Funnel step.

How agencies will use this

Agencies can now build and deploy full e-commerce solutions directly within client funnels. A client selling digital courses or physical products can have a dedicated product list, detailed product pages, a cart, and checkout all within a branded funnel flow, eliminating the need for separate store platforms for these simple cases.

Our take

This is a major update. Integrating e-commerce directly into funnels simplifies setups for agencies and their clients. This matters this week.

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