Threads Content Sync in Social Planner: Automated Imports

TL;DR

Threads Post Sync (Beta) is now available in Social Planner via Labs. Existing Threads posts can be automatically imported, and HighLevel has not confirmed who this affects or if it replaces anything.

Who this affects

HighLevel has not confirmed who this affects.

What changed

• Threads Post Sync (Beta) is available through Labs.
• Existing Threads posts can be automatically imported into Social Planner.
• Imported content includes text posts, images, videos, carousels, and GIFs.
• Imported content also includes polls.
• Synced posts retain available content and engagement data. This includes caption text, media/thumbnail previews, location tags, views, likes, replies, reposts, and quotes.
• Supported Threads posts (text, image, video, carousel, GIF) can be cloned directly from Social Planner.
• Threads posts are synced automatically every 24 hours once enabled.
• Sync progress can be tracked.
• Notifications are received if the account needs to be reconnected.
• Sync is enabled per location.
• Posts from the last 30 days are synced by default.
• Older posts up to 365 days may be imported when needed.
• Sync is not real-time.
• Polls can be viewed but not cloned or created in Social Planner.
• Deleted Threads posts remain visible in Social Planner.
• Text file attachments are not supported for sync or preview.
• HighLevel has not confirmed any limits or plan gating.
• HighLevel has not confirmed the rollout status.

Where to find it

Marketing → Social Planner → Settings

How agencies will use this

Agencies can connect client Threads accounts to Social Planner. This automatically pulls in recent Threads activity, centralizing content for review. Teams can then see which Threads posts perform well, and clone successful text, image, or video posts for reuse or adaptation within Social Planner, saving time compared to manual recreation.

Our take

This is a major update. Agencies managing Threads content can now centralize posts and engagement data. The ability to clone posts directly from imported content streamlines social media management. While not real-time, the daily sync and 30-day default import with the option for 365 days of history provides useful functionality.