Automate Follow-Ups by Video Watch Percentage

TL;DR

HighLevel's video tracking can now automate follow-ups based on video watch percentage. No action is required unless you plan to use this new automation capability.

Who this affects

This affects users who utilize video content and want to automate follow-up actions based on viewer engagement. HighLevel has not confirmed who is specifically affected.

What changed

HighLevel's video tracking feature can automate tailored follow-ups based on video watch percentage. HighLevel has not confirmed rollout status, limits, or plan gating.

Where to find it

HighLevel has not published the location yet. It will likely reside within the workflows or automation builder, integrated with video tracking settings.

How agencies will use this

An agency can set up a workflow to trigger a specific email sequence if a lead watches 75% of a product demo video. If a lead only watches 25%, a different sequence might trigger, offering a shorter explainer video or addressing common early-stage questions.

Our take

This is a standard update. It provides additional specificity for automating workflows, which is useful for certain campaigns but not a major shift in platform capability this week.