Target Announcement Banners by Sub-account & User

TL;DR

Announcement banners can now be targeted to specific sub-accounts and users using advanced conditions. Call-to-action buttons in these banners can now open links in a new tab.

Who this affects

This affects Go HighLevel agency owners and SaaS entrepreneurs who use the announcement banner feature. It provides more control over who sees specific messages. HighLevel has not confirmed who is specifically affected by this update or any plan gating.

What changed

Announcement banners now have enhanced targeting capabilities. Specifically:

• Announcement banners can now be targeted to specific sub-accounts and users.
• Multi-condition rules can be built for targeting, using conditions like sub-account, country, timezone, or user role. These rules support AND/OR logic.
• CTA buttons in announcement banners can now open links in a new tab.

HighLevel has not confirmed any limits or plan gating associated with this feature. Rollout status is also not confirmed.

Where to find it

These new targeting options are located within the HighLevel platform under Announcements > Audience tab > Advanced filters.

How agencies will use this

Agencies can use this to segment their internal communications or provide specific guidance to different client segments. For example, an agency running a SaaS product on HighLevel might want to announce a new feature that is only relevant to clients in a specific timezone or those with a particular user role (e.g., 'Admin'). They could set up an announcement banner that targets only sub-accounts located in Europe AND users with the Admin role. The CTA button could link to a detailed help article or video about the new feature, opening in a new tab so the user doesn't lose their current place. This allows agencies to deliver highly relevant messages without cluttering the interface for those for whom the message is not applicable, ensuring that crucial updates or offers reach the intended audience effectively, and no one else. This targeting can also be used for onboarding sequences or upselling different service tiers by displaying tailored messages to new sub-accounts or those on specific plans.

Our take

This is a major update for agencies and SaaS operators utilizing announcement banners. The ability to target banners by sub-account, user role, and location, combined with multi-condition logic, significantly increases their utility. Opening CTA links in new tabs is a practical improvement. While not a flashy new core feature, the increased control over internal communication and client engagement makes this a valuable addition that allows for more precise and effective messaging strategies within HighLevel.