Managed Agents Now Use Facebook Comment Triggers

TL;DR

Managed agents now support a Facebook comment trigger. This means agents can automatically reply to and converse within Facebook comments.

Who this affects

HighLevel has not confirmed who is affected.

What changed

Managed agents now support a Facebook comment trigger. They can now reply to Facebook comments automatically. When a question is commented on a post, the agent will run the entire conversation until that question is answered. HighLevel has not confirmed any limits or plan gating for this feature. HighLevel has not confirmed the rollout status of this feature.

Where to find it

This feature is found in the trigger section.

How agencies will use this

Agencies can now set up an agent to engage with leads directly on Facebook posts. For example, an agency managing a client's social media can create an agent within a sub-account. The agency would then navigate to the trigger section in HighLevel and set up a new trigger, selecting the 'Facebook Comment' event. This trigger would then activate the managed agent, allowing it to automatically detect comments on the client's Facebook posts. If a potential lead asks a question on a post, the agent will begin a conversation, answering the question and continuing the dialogue until the query is resolved. This automates initial lead engagement directly on the social platform.

Our take

This is a standard update. It provides new automation capabilities for managed agents within Facebook comments. Agencies that heavily use Facebook for lead generation or client engagement might find this useful for automating initial responses. HighLevel has not confirmed the full scope of this feature or its rollout status, so its immediate impact is currently limited to the details provided.