Start Your AI Business - Day 1 Workshop Announced

TL;DR

HighLevel is offering a 2-day live workshop on building AI businesses. It covers structuring, packaging, and pricing AI services using HighLevel features.

Who this affects

This directly affects HighLevel agency owners and SaaS entrepreneurs interested in integrating AI services into their offerings or refining existing AI-based business models. HighLevel has not confirmed if this workshop is targeted at specific plan levels or user roles.

What changed

A live, 2-day workshop titled "Start Your AI Business - Day 1" has been announced. The workshop aims to teach participants how to structure, package, and price AI services effectively using the HighLevel platform. Key topics include building an offer ladder that clearly distinguishes software, systems, agency services, and leadership as separate offers. It will cover strategies for cleanly separating software from services for billing and delivery purposes. Attendees will learn to package existing HighLevel features into repeatable, scalable offers. Guidance will be provided on selecting price points that align with buyer expectations and a streamlined sales process. The workshop will address identifying margin leaks and protecting profitability through payment options and offer structure. Participants will develop a 12-month customer and revenue planning framework. Strategies for repricing existing customers as an offer evolves will also be covered. HighLevel has not confirmed the rollout status of the workshop, nor if it replaces or breaks any existing processes.

Where to find it

The workshop is a live event, not a feature within the HighLevel product itself. Details on accessing or signing up for the workshop are not confirmed by HighLevel. It is likely to be promoted through HighLevel's official channels, such as their website, email lists, or YouTube channel, where the announcement originated.

How agencies will use this

Agencies can leverage the workshop to formalize their AI service offerings within HighLevel. For example, an agency looking to add an AI-powered content generation service might use HighLevel's workflow automation to deliver content. The workshop's teachings would help them package this as a distinct service, perhaps bundling HighLevel's AI-enabled content creation tools with human review and optimization as part of an offer ladder. They could use the pricing strategies to set tiers: a basic tier for automated content via a HighLevel workflow, a mid-tier including human refinement, and a premium tier with strategic planning and leadership consultation delivered outside the platform but managed through HighLevel's CRM. The workshop's focus on separating software from services means the agency could bill for the HighLevel software access separately from their expert content services, ensuring clear value propositions for clients.

Our take

This is a major update, though not a product feature release. It addresses a core need for agencies looking to capitalize on AI within their HighLevel ecosystem. The focus on business structure, pricing, and packaging is practical and timely. For agency owners, this workshop could be critical for building sustainable, profitable AI-driven businesses rather than simply adding new tools. It directly impacts how HighLevel agencies can monetise their skills and the platform's capabilities.