Mike Cooch AI Business Workshop: Structure, Package, Price Services

TL;DR

A 2-day live workshop with Mike Cooch is available. It covers structuring, packaging, and pricing AI services using HighLevel to build a scalable business model. Agency owners should consider attending if they want to improve their AI service offerings.

Who this affects

This workshop is for HighLevel agency owners and SaaS entrepreneurs interested in or currently offering AI services. It is relevant to those looking to refine their business model, optimize pricing, and separate software from services for billing. HighLevel has not confirmed who specifically is affected beyond agency owners and SaaS entrepreneurs.

What changed

A 2-day live workshop with Mike Cooch is now available. This workshop focuses on the business aspects of offering AI services within a HighLevel agency model. Key areas covered include:

• Structuring, packaging, and pricing AI services.
• Building a scalable business model using HighLevel.
• Developing an offer ladder with distinct offers for software, systems, agency services, and leadership.
• Separating software from services for billing and delivery.
• Packaging existing HighLevel features into repeatable offers.
• Choosing price points that align with buyer expectations and sales processes.
• Identifying and protecting margin from leaks using payment options and offer structure.
• Building a 12-month customer and revenue planning framework.
• Strategies for repricing existing customers as offers evolve.

HighLevel has not confirmed any limits, plan gating, or rollout status related to this workshop.

Where to find it

This workshop is an external offering, not a feature within the HighLevel platform itself. It is accessed via a live workshop format. HighLevel has not published a specific location within the HighLevel product.

How agencies will use this

An agency owner, currently offering basic AI chat solutions as part of their HighLevel package, might use the workshop's teachings to formalize and expand their AI offerings. Instead of bundling AI tools directly into a flat-rate HighLevel subscription, they could learn to create a distinct "AI Accelerator Package." This package might include access to a custom-trained AI assistant (built using HighLevel's custom values and workflows), monthly AI-generated content prompts, and a quarterly strategy session. The workshop would teach them to separate the billing for the core HighLevel software (e.g., $297/month) from the value-add AI Accelerator Package (e.g., $497/month), ensuring clients understand the separate value propositions. They would also learn to build an offer ladder, perhaps offering a foundational AI setup as an entry point, then escalating to ongoing AI management and advanced custom AI solutions, protecting margins by clearly defining deliverables and pricing for each tier. This could involve setting up different snapshots with pre-configured workflows and custom fields for each AI service level.

Our take

This is a major update for agency owners. While it's not a new HighLevel product feature, it directly addresses how agencies can monetize existing HighLevel capabilities, particularly in the AI space. For agencies looking to build or refine their AI service offerings and business models, this workshop provides actionable strategies. For those not focusing on AI services or business structuring, it can be safely ignored. The content covered is highly practical for profitability and scaling, making it significant for agencies serious about growth.