Social Comments Now Sync to Conversations in HighLevel

TL;DR

Social Planner post comments now flow straight into Conversations with automatic contact creation and DM capabilities. Check your Agency Settings or Social Planner toggles to enable the sync.

Who this affects

HighLevel has not confirmed specific plan gating or tier requirements. Any agency or sub-account publishing to Facebook, Instagram, or TikTok via Social Planner should take note.

What changed

• Comments on posts published via Social Planner now sync into the Conversations Team Inbox for Facebook, Instagram, and TikTok.
• Each social comment conversation displays the commenter name or handle, comment preview, original post thumbnail and caption, social platform, timestamp, and a direct link to the original post.
• A dedicated Social Comments filter is available within Conversations to isolate comment threads.
• New commenters are automatically created as contacts in HighLevel, while repeat commenters are matched to their existing contact record.
• Users can send public replies beneath the original social comment or initiate a private DM thread from Conversations.
• Keyword filters can be configured to prioritize comments containing questions or purchase-intent terms.
• Agency admins can manage comment sync across sub-accounts via Agency Settings → Social Comments.
• Sub-account users can toggle comment sync per connected social platform via Marketing → Social Planner → Settings → Comments.
• Limits, plan gating, and rollout status have not been confirmed by HighLevel.

Where to find it

View and filter synced comments in Conversations using the Social Comments filter.

To manage syncing across sub-accounts, agency admins can go to Agency Settings → Social Comments.

Within individual sub-accounts, toggle sync per platform by navigating to Marketing → Social Planner → Settings → Comments.

How agencies will use this

An agency publishes a promotional offer across Instagram and Facebook using the Social Planner.

A prospect comments asking about pricing and availability under the Instagram post.

The sub-account catches the comment immediately because a keyword filter flags purchase-intent words, and HighLevel automatically creates a new contact record for the handle.

A team member opens Conversations, views the original post thumbnail and caption for context, and initiates a private DM thread to continue the sales conversation directly with the newly created contact.

Our take

This is a major update that removes a lingering blind spot in HighLevel social media management.

Treating post comments as conversational threads with automatic contact creation bridges the gap between top-of-funnel publishing and direct outreach. You no longer have to jump between native mobile apps to handle basic social engagement.

HighLevel has not confirmed whether this feature is gated behind higher-tier plans or when full rollout completes, so check your agency settings to verify access.