Signal House CEO Will Craig on Scalable SMS for HighLevel Agencies

TL;DR

This is a LevelUp exhibitor session recap. Will Craig of Signal House discussed helping agencies scale SMS messaging, including A2P registration and deliverability practices.

No immediate action is required by HighLevel users.

Who this affects

This information affects HighLevel agency owners and SaaS entrepreneurs interested in optimizing and scaling SMS messaging for their clients. Agencies that rely heavily on SMS marketing or need to navigate A2P registration and 10DLC compliance should pay attention.

Anyone not dealing with high-volume SMS or complex messaging compliance can safely ignore this as it's a general informational session rather than a product update.

What changed

This briefing covers a session featuring Will Craig, CEO of Signal House. The session is not a HighLevel product update but an informational talk for HighLevel agencies.

Specifically, the session covered:

• Will Craig's role as CEO of Signal House, assisting agencies with SMS at scale.
• His nearly decade-long experience in messaging and voice technologies.
• Signal House's services, including A2P registration, 10DLC, toll-free, and short code messaging support.
• Assistance with deliverability practices and direct carrier relationships.
• Simplifying A2P registration for agencies and their clients.
• SMS messaging strategy discussions.
• Exploration of the telecom infrastructure supporting client conversations.
• Discussion on how HighLevel supports scalable growth within this context.

HighLevel has not confirmed any changes to limits or plan gating related to this session. The rollout status of any HighLevel features discussed in the session is unknown, as this is an exhibitor's presentation.

Where to find it

This is an informational session from a LevelUp exhibitor. It is not a feature or setting within the HighLevel platform itself.

Information related to this topic, such as A2P registration or 10DLC settings, would typically be found in the agency settings or sub-account settings under the 'Phone Numbers' section, but HighLevel has not published a specific location for content from this session. The session content was delivered via YouTube.

How agencies will use this

Agencies can leverage the insights from this session to improve their SMS delivery and compliance. For instance, an agency struggling with client SMS deliverability might consult Signal House for assistance with A2P registration or optimizing their 10DLC setup.

An agency owner managing multiple client sub-accounts, each with its own phone numbers and messaging campaigns, could use Signal House's expertise to streamline their compliance process across all accounts. This ensures that their HighLevel workflows, which send out automated SMS messages, comply with current carrier regulations, reducing message filtering and improving client campaign performance. This external service aims to complement HighLevel's messaging capabilities, not replace them.

Our take

This is a standard informational session from a LevelUp exhibitor. It provides context and solutions for common SMS challenges faced by HighLevel agencies, particularly around scaling and compliance.

It is not a HighLevel product announcement or a critical update requiring immediate action. Agencies experiencing issues with SMS deliverability or A2P registration might find the information valuable for seeking external help.

For most agencies, this is a minor update, primarily providing awareness of a potential external resource for advanced SMS needs rather than signaling a change within the HighLevel platform itself.