Matt Coffy on agentic AI for lean, scalable businesses in 2026

TL;DR

Matt Coffy discusses agentic AI and its implications for lean, scalable businesses in 2026. This is a conceptual discussion; no immediate action is required.

Who this affects

This information affects agency owners and SaaS entrepreneurs interested in future business models and AI adoption. Those focused on immediate product changes can safely ignore this.

What changed

Matt Coffy discusses agentic AI and its implications for lean, scalable businesses. Matt Coffy suggests winners in 2026 will use AI to build businesses not reliant on labor. HighLevel has not confirmed who is affected. HighLevel has not confirmed where in the product this applies. HighLevel has not confirmed if this replaces or breaks existing features. HighLevel has not confirmed any limits or plan gating. HighLevel has not confirmed the rollout status.

Where to find it

HighLevel has not published a specific location in the product for this concept. This discussion is from a HighLevel YouTube #shorts video.

How agencies will use this

This discussion provides a strategic outlook rather than a direct feature implementation. An agency owner might consider this perspective when planning their long-term business strategy, perhaps evaluating how to integrate AI-driven processes into their own internal operations or client services to reduce reliance on manual labor. For instance, an agency could explore using advanced AI for automating client onboarding, report generation, or even initial lead qualification, building workflows that minimize human intervention for scalability. This involves conceptual planning for business structure rather than immediate changes within HighLevel sub-accounts or features.

Our take

This is a conceptual discussion about future trends in business and AI, not a product update. It's a major topic in terms of its potential strategic significance, but it is not a direct HighLevel feature release. Agency owners should note the discussion for long-term strategic planning, but there is no immediate action or product change to implement this week.