Threads Posts Sync to HighLevel Social Planner Beta

TL;DR

Threads posts can now automatically sync into the Social Planner. You need to enable this beta feature in Labs to use it.

Who this affects

HighLevel has not confirmed who is affected by this feature. Any agency or SaaS entrepreneur using HighLevel's Social Planner and managing Threads accounts may find this useful.

What changed

Threads posts can be automatically imported into the Social Planner. This feature imports existing Threads posts and syncs daily, every 24 hours. New Threads posts appear without manual work. Historical posts, engagement data, and reporting for Threads are available in Social Planner. The feature is currently in beta. Users must turn on the feature through Labs. HighLevel has not confirmed any limits, plan gating, or rollout status for this feature.

Where to find it

Access this feature by enabling it in Labs. Once enabled, view the synced posts within the Social Planner.

How agencies will use this

An agency managing social media for clients can streamline their Threads content management. After enabling the feature in Labs, an agency owner would navigate to a client sub-account's Social Planner. They can then connect the client's Threads account. Once connected, all existing Threads posts will import, and new posts will automatically appear in the Social Planner every 24 hours. This allows the agency to review client Threads activity, monitor historical posts, and access engagement data directly within HighLevel, integrating Threads into the overall social media strategy alongside other platforms already managed there.

Our take

This is a major update for agencies managing social media for their clients, particularly those active on Threads. While it is still in beta and requires manual activation, the ability to automatically sync posts and view historical data within the Social Planner reduces manual work and centralizes reporting. The daily sync ensures that the data stays current. HighLevel has not confirmed details about the rollout status or any associated limits, so plan accordingly while it is in beta.