Local SEO Heatmaps Update: More Customization, Direct Sharing

TL;DR

HighLevel updated Local SEO Heatmaps, adding customization and sharing options. This is a small update for those using or planning to use this feature.

Who this affects

This update affects agencies that use or plan to use HighLevel’s Local SEO Heatmaps. Agencies that do not offer local SEO services or do not leverage this specific tool within HighLevel can safely ignore this update.

What changed

Local SEO Heatmaps received several functional improvements:

• Users can now create up to three heat maps per Marketing Audit Report.
• Users gained the ability to customize keywords used in the heat maps.
• Grid size for heat maps is now customizable by the user.
• Search radius for heat maps can also be customized.
• Users can set default configurations for heat map generation.
• Multiple heat maps can now be shared directly with prospects.

HighLevel has not confirmed any limits or plan gating related to these new functionalities. Rollout status is also not confirmed by HighLevel.

Where to find it

HighLevel has not published the location yet. This feature enhancement is expected to be found within the Marketing Audit Report section, where Local SEO Heatmaps are generated and managed.

How agencies will use this

An agency owner can now generate a more targeted local SEO audit for a prospective client. For example, when pitching a new restaurant, the agency can create three distinct heat maps within a single Marketing Audit Report. One map could target broad keywords like "restaurant near me," another could focus on "best burgers [city name]," and a third on a niche like "vegan food [city name]." The agency can customize the grid size and search radius for each map to perfectly align with the restaurant's delivery zones or target audience. After generating these three detailed maps, the agency can directly share them with the prospect, demonstrating a tailored approach to improving their local search visibility. This allows for a more comprehensive and personalized initial client engagement.

Our take

This is a standard update. It provides useful refinements for agencies actively leveraging Local SEO Heatmaps in their sales or service delivery. The ability to customize and share multiple maps within one report streamlines a specific workflow. However, it is not a groundbreaking change for the platform as a whole. Most agencies will find this a minor quality-of-life improvement rather than a critical new capability. Do not expect this to fundamentally alter your agency's operations this week.