Dynamic Text Replacement Now Available for Funnels and Websites

TL;DR

Dynamic Text Replacement is live for funnels and websites. This allows text on pages to change based on URL parameters. No immediate action is required unless you plan to implement this new feature.

Who this affects

This update impacts HighLevel agency owners and SaaS entrepreneurs who build funnels and websites within the platform. If your business relies on personalizing user experiences based on URL data, this feature is relevant. HighLevel has not confirmed who specifically is affected, so it's prudent for all users of the website and funnel builders to be aware.

What changed

HighLevel has released Dynamic Text Replacement. This feature allows for the dynamic updating of text on pages.

Here are the specifics:

• Text on funnels and websites can now be updated dynamically using URL parameters.
• A native user interface is included for setting up this functionality.
• Users can add default values for dynamic text, which will display if no URL parameter is present.
• Text transformations, such as title case or uppercase, can be applied to the dynamic text.
• HighLevel has not confirmed limits or plan gating for this feature.
• The rollout status of this feature has not been confirmed by HighLevel.

Where to find it

HighLevel has not published the exact location for this new feature. Based on its description, expect to find configuration options within the funnel and website builders, likely when editing text elements or in the page settings related to dynamic content.

How agencies will use this

Agencies can leverage Dynamic Text Replacement to personalize client websites and funnels, improving user experience and conversion rates. For example, an agency managing lead generation for a plumbing client might set up a landing page. When a user clicks an ad from a campaign targeting 'emergency plumbing', the ad's URL could append a parameter like ?service=emergency. The Dynamic Text Replacement feature would then automatically update the headline on the landing page from a generic "Local Plumbers" to "Emergency Plumbing Services Available Now," directly matching the user's intent. Similarly, if the ad targets 'water heater repair', the parameter ?service=water-heater would change the headline to "Need Water Heater Repair?" This targeted personalization can increase engagement and reduce bounce rates, making the user feel the content is specifically for them without requiring multiple static landing pages.

Our take

This is a major new feature for HighLevel. While HighLevel has not confirmed its specific significance, the ability to dynamically update page text based on URL parameters is a powerful tool for personalization and A/B testing. It directly addresses a common need for more flexible and targeted marketing efforts within funnels and websites. This update simplifies a process that previously might have required custom code or multiple page variants, potentially saving agencies significant development time and improving campaign performance.