Local Marketing: Packaging and Pricing Strategies for Agencies

TL;DR

Justin Silverman covered adding local marketing to an agency's service offer, focusing on packaging, pricing, and delivery. This is a strategic discussion, not a product update. No immediate action is required in the HighLevel platform.

Who this affects

This information affects Go HighLevel agency owners and SaaS entrepreneurs interested in expanding their service offerings to include local marketing. Agency owners looking for guidance on structuring new service lines, particularly around packaging and pricing, will find this relevant. Agencies not considering local marketing or service expansion can disregard this update.

What changed

HighLevel held a Spotlight Session where Justin Silverman discussed adding local marketing to an agency's offer. The session focused specifically on practical aspects such as how to package local marketing services, strategies for pricing these services competitively and profitably, and methods for delivering these services to clients effectively. HighLevel has not confirmed any changes to the core product, nor any new features directly related to this topic. This was a discussion on business strategy for agencies.

Where to find it

HighLevel has not published a specific location within the platform for this information, as it is a strategic discussion rather than a product feature. The content is available as a recorded Spotlight Session on HighLevel's YouTube channel. It would typically be found under their 'Spotlight Session' playlist or similar educational content sections.

How agencies will use this

Agencies can use the insights from this session to evaluate and refine their service offerings. For example, an agency owner might review their existing client base, identify businesses that could benefit from enhanced local marketing, and then develop new service packages based on Silverman's recommendations. They might create a tiered pricing structure for local SEO, local social media management, or Google Business Profile optimization, directly applying the packaging and pricing strategies discussed. An agency could then use HighLevel's custom fields and opportunities within a sub-account to track prospects for these new services, and build a dedicated sales pipeline for local marketing packages. This would involve configuring a new pipeline stage for 'Local Marketing Proposal Sent' or 'Local SEO Onboarding' within a client's sub-account or their agency account, leveraging the platform for operationalizing the new service line.

Our take

This is a minor update from a product perspective. It is not a platform feature release but rather educational content. For agency owners seeking to expand their service offerings, especially into local marketing, this session provides valuable strategic insights on packaging and pricing. For those not currently looking to diversify their services, this information may not be immediately relevant.