Email Sending Domains: Configure and Rotate for Deliverability

TL;DR

Users can now set up and rotate dedicated email sending domains within HighLevel for improved deliverability. No immediate action is required unless email deliverability is a current concern.

Who this affects

HighLevel has not confirmed who is affected by this update. This feature is likely relevant to agency owners and SaaS entrepreneurs who send a high volume of emails or require granular control over their email sending reputation.

What changed

Users can now configure and rotate dedicated email sending domains to enhance campaign deliverability. This includes the ability to set up verified dedicated domains under email services. Users can choose between single or multiple domain configurations for bulk sending purposes. Campaigns can now be rotated across multiple domain pools using local-part email addresses. Reply-to address settings are now manageable within the platform. HighLevel has not confirmed any limits, plan gating, or rollout status for this feature.

Where to find it

HighLevel has confirmed that this functionality is accessible within sub-account settings. Further configuration and management of campaign sending settings will be found in the Email Marketing Manager. Users will manage multiple domain cards and campaign domain pools in these areas. Configuration for multi-domain rotation percentages and local-part emails will also be located there.

How agencies will use this

An agency running email marketing for a client can now set up multiple dedicated sending domains within that client's sub-account. For instance, they might configure clientdomain.com, clientmarketing.com, and clientupdates.com as sending domains. When creating an email campaign in the Email Marketing Manager, the agency can choose to send emails through a pool of these domains, rotating the sending address (e.g., info@clientdomain.com, contact@clientmarketing.com). This rotation, combined with verifying domain SSL and DNS records during setup, helps distribute sending volume across different domains. This strategy can improve the client's email deliverability and avoid a single domain being flagged by email providers due to high volume or inconsistent sender reputation.

Our take

This is a standard feature update. Dedicated sending domains are a fundamental aspect of serious email marketing, so their addition is a sensible, albeit not groundbreaking, improvement. For agencies that manage high-volume email campaigns or have clients with strict deliverability requirements, this offers more control than previously available. HighLevel has not confirmed its rollout status, so agencies should check their sub-account settings for availability. Its significance is standard, meaning it's a useful addition but not something that fundamentally changes how agencies operate this week. The details on who is affected, replaces or breaks, limits or plan gating, and rollout status are currently unknown, which means it's best to approach this update with measured expectation.