HighLevel Syncs Google Lead Forms with CRM and Workflows

TL;DR

HighLevel now integrates directly with Google Ads to pull in lead form submissions. Configure this in settings; it enables automated follow-ups.

Who this affects

HighLevel has not confirmed who this affects. It is likely relevant for agencies running Google Ads for clients or using Google Ads for their own lead generation.

What changed

Google Ads can now be integrated with HighLevel. This allows lead form submissions from Google Ads to automatically sync into the CRM.

Key changes include:

• Google Ads accounts can be connected under integration settings.
• Google lead form fields, such as name, email, and phone number, can be mapped to HighLevel fields.
• Test data can be sent from Google Lead Forms to HighLevel to verify setup.
• Automated workflow triggers can be configured specifically for 'Google Lead Form Submitted'.
• Workflows can then send automated text and email follow-ups to these new leads.

HighLevel has not confirmed any limits or plan gating for this feature. The rollout status is also unknown.

Where to find it

The integration settings are where this functionality is configured. This will be found within the HighLevel platform's settings and integrations section.

How agencies will use this

An agency running Google Ads campaigns for a local service client can now streamline lead management. After connecting the client's Google Ads account in HighLevel's integration settings, the agency maps the lead form fields to the CRM. When a prospect fills out a Google lead form, the data automatically lands in the client's HighLevel sub-account. An automated workflow, triggered by 'Google Lead Form Submitted', immediately sends an introductory SMS and email from the client, confirming receipt and providing next steps. This setup ensures rapid lead engagement, improving conversion rates by reducing manual data entry and follow-up delays.

Our take

This is a standard integration update. It streamlines a common lead source for agencies running Google Ads. It is not a major platform change this week, but it offers efficiency gains for those actively using Google Lead Forms.