LevelUp Speaker Dakota Routh on Growing HighLevel Agencies

TL;DR

Dakota Routh, CEO of Agency Support For HighLevel, discussed strategies for agency growth past the founder stage. He also covered his transition to white-label support.

Who this affects

This information affects HighLevel agency owners and SaaS entrepreneurs looking for strategies to grow their operations. It applies to those interested in agency systems or white-label support models. This does not affect users who are not agency owners or SaaS entrepreneurs.

What changed

Dakota Routh, CEO of Agency Support For HighLevel, shared insights on scaling a HighLevel agency beyond the founder's direct involvement. He will be speaking and exhibiting at LevelUp 2026.

Routh's background includes building an eight-figure fitness chain before entering the HighLevel ecosystem. He has won the SaaSPRENEUR Award three times.

He currently operates a white-label support company specifically for HighLevel agencies.

The discussion covered several key topics:

• Finding and defining a problem worth solving within the agency model.
• Building robust systems to support agency operations and growth.
• Dakota Routh's personal transition into offering white-label support services.
• The value and benefits LevelUp provides to agency operators.

HighLevel has not confirmed any limits or plan gating related to this information. HighLevel has not confirmed any rollout status for this information.

Where to find it

HighLevel has not published a specific location in the product related to this discussion. The information is derived from a HighLevel YouTube video. Interested parties can look for Dakota Routh's session at LevelUp 2026.

How agencies will use this

An agency owner struggling to scale past their own direct involvement could use this information to reconsider their operational structure. For example, an agency owner might analyze their current client onboarding workflow. They could identify bottlenecks that require the founder's direct attention. They might then implement new standard operating procedures (SOPs) for these tasks, leveraging the discussion on building agency systems. This could involve creating specific HighLevel workflows for new client setup, using sub-accounts for client separation, and documenting processes within a knowledge base. Furthermore, an agency considering offloading client support could explore white-label support options, as discussed by Routh, to free up internal resources and focus on growth initiatives.

Our take

This is a standard update, providing general business advice and insights from an experienced agency operator. It does not introduce new HighLevel features or product changes. Agency owners looking for strategic guidance on growth and operational efficiency might find value in Routh's perspectives. For agencies not actively seeking growth strategies or considering white-label support, this is a minor update.