Kai Stone Shares HighLevel Affiliate & SaaS Strategies

TL;DR

Kai Stone, a multi-seven-figure entrepreneur, shares his strategies for building a top HighLevel affiliate presence and a SaaS business. This briefing offers insights into his approach to 'trench knowledge', content creation, team building, and AI use.

Who this affects

This briefing affects Go HighLevel agency owners and SaaS entrepreneurs interested in affiliate marketing and scaling their operations. It is relevant for those building software for contractors or running SaaS with active subscribers. It provides strategic insights, not product changes, so no action is required regarding the HighLevel platform itself.

What changed

This briefing covers Kai Stone's verified insights and business practices:

• Kai Stone is the founder and CEO of StoneSystemsIO.
• He is a multi-seven-figure entrepreneur who builds software for contractors.
• He powers hundreds of contractors.
• He runs roughly 1,500 active SaaS subscribers.
• He has a top affiliate presence.
• He believes 'trench knowledge' separates real affiliates from others.
• He suggests building a company and failing at things first.
• He recommends documenting the process from day one to create content.
• He advocates being open about revenue and weak spots.
• He tells people he is not the technical one.
• He believes telling beginners the work is hard leads to better retention.
• He runs SaaS and affiliate side by side.
• He stated he would keep his SaaS team closer to four people if he started over.
• AI speeds things up.
• The person steering AI creates the value.
• He hires Go HighLevel-certified VAs.
• He pays VAs well and keeps them long enough to handle his community.
• HighLevel has not confirmed who is affected by these strategies.
• HighLevel has not confirmed where these strategies would apply within the product.
• HighLevel has not confirmed if these strategies replace or break existing features.
• HighLevel has not confirmed any limits or plan gating related to these strategies.
• HighLevel has not confirmed the rollout status of these strategies.

Where to find it

These insights are strategic and operational. They are not found within the Go HighLevel product itself. They represent Kai Stone's personal business philosophy and operational choices. Go HighLevel has not published a specific location for these strategies within its platform.

How agencies will use this

An agency owner considering starting or scaling their HighLevel SaaS and affiliate efforts could apply Kai Stone's principles. For instance, an agency owner might decide to build out a specific niche SaaS for a challenging industry, like contractors, first. During this process, they would consciously document their successes and failures, including how they set up HighLevel workflows, configured custom fields in their sub-accounts, and managed their client onboarding. This documented 'trench knowledge' would then form the basis of their content strategy, which they would share transparently, including revenue numbers and challenges. This approach to content creation would naturally build an audience that values practical experience, leading to a more engaged community and, potentially, affiliate sign-ups for Go HighLevel, as these new users would be drawn by realistic expectations rather than hype.

Our take

This is a major briefing for agency owners and SaaS entrepreneurs. It provides direct strategic advice from a successful operator. Kai Stone's focus on 'trench knowledge' and transparent content creation is a proven method for building authority and trust. His insights into team size and AI's role are practical considerations for scaling. While not a product update, this information is highly valuable for those looking to emulate success within the HighLevel ecosystem.