HighLevel Launches Unlimited AI Plan for Agencies
TL;DR
HighLevel introduced a new unlimited AI plan for agencies, costing $20 per user per month, providing predictable AI costs.

TL;DR
A new AI agency assisted plan is now available, offering unlimited AI usage across all subaccounts. This update is significant for agencies managing AI costs.
Who this affects
This update affects HighLevel agency owners and SaaS entrepreneurs who utilize AI in their subaccounts. Agencies looking for predictable AI expenses will find this relevant.
What changed
A new AI agency assisted plan is available. This new plan provides unlimited AI usage across every subaccount. The cost for this plan is $20 per user per month. HighLevel has not confirmed limits or plan gating. HighLevel has not confirmed the rollout status.
Where to find it
HighLevel has not published the exact location yet. Presumably, this plan will be an option within the agency billing or settings section of the platform.
How agencies will use this
An agency can now offer AI-powered services across all client subaccounts without worrying about fluctuating AI usage costs per client. For example, an agency owner with a few staff members can budget a fixed monthly cost for AI, say $20 per user per month for five users, totaling $100. They can then deploy AI in various subaccounts for tasks like generating ad copy, crafting email sequences, or summarizing customer interactions. This allows the agency to scale AI utilization for lead nurturing workflows or content creation for multiple clients without the previous per-use cost variations that could eat into profit margins, making it easier to price AI-driven services to clients.
Our take
This is a major update. The introduction of an unlimited AI plan at a flat rate is a significant change for agencies. It addresses the unpredictability of AI costs, which can be a barrier to scaling AI services. Agencies can now build AI into their offerings with a clearer understanding of their overhead. This move from HighLevel simplifies financial planning for AI usage, making it easier for agencies to integrate and productize AI solutions for their clients. It allows for more aggressive deployment of AI features without fear of unexpected charges.
Source: Official HighLevel announcement