Gift Card Communications Now Support Backend Translations

TL;DR

Gift Card communications now support backend translations, including purchase confirmations, recipient emails, and SMS. Agencies managing international clients or those with multi-lingual customer bases should be aware.

Who this affects

HighLevel has not confirmed who is specifically affected. However, agencies with clients operating in multiple languages or serving non-English speaking customers are likely to benefit most. Agencies whose clients only serve a single-language customer base will find this update less impactful.

What changed

Gift Card communications now support backend translations. This means:

• Gift card purchase confirmations are now translated based on the selected locale.
• Recipient emails are now translated based on the selected locale.
• SMS notifications are now translated based on the selected locale.
• Previews within the Gift Card send flow now reflect locale changes across all supported delivery methods.
• Both dummy and actual gift card data display with translated content in email previews.

HighLevel has not confirmed any limits, plan gating, or rollout status for this feature.

Where to find it

HighLevel has not published the exact location for this feature. Based on the description, agencies should expect to find locale selection options within the Gift Card setup or sending process. This will likely involve selecting a locale when configuring or sending gift card communications.

How agencies will use this

An agency serving a client that operates across the Canadian provinces of Quebec and Ontario, for example, can now provide a more localized experience for their client's customers. When a customer in Quebec purchases a gift card for a friend, the agency can ensure that the purchase confirmation email, the recipient's email, and any SMS notifications are delivered in French. Conversely, for a customer in Ontario, these communications would be in English. This is managed by selecting the appropriate locale within the HighLevel Gift Card communication setup before sending. The agency would verify these translations using the updated preview feature in the Gift Card send flow, ensuring all elements, including gift card data, appear correctly in the chosen language. This removes the need for manual translation or separate communication templates for different language groups, streamlining operations for the agency's client and improving the customer experience.

Our take

This is a minor but practical update. For agencies whose clients operate internationally or serve diverse linguistic groups, it's a helpful step towards better localization. For many agencies, particularly those with a single-language focus, this change will have little immediate impact. It is not an update that requires immediate action or a shift in agency strategy.