HighLevel Explains AI Pricing Plans, Tokens, and Usage Window

TL;DR

HighLevel clarified its AI pricing structure, detailing Pay-Per-Use, Growth ($50/month), and Unlimited ($97/month) plans. Agencies should understand how tokens and the 5-hour rolling usage window impact costs.

Who this affects

This information affects all GoHighLevel agency owners and SaaS entrepreneurs considering or currently using HighLevel's AI features. Those actively managing AI usage and costs within their agency or for clients should pay close attention.

What changed

HighLevel has provided clarification on its AI pricing structure and related mechanics. The details provided include:

• HighLevel offers Pay-Per-Use, Growth ($50/month), and Unlimited ($97/month) AI plans.
• The discussion covers AI tokens and their effect on processing costs.
• A 5-hour rolling usage window for AI resources is explained.
• The AI Usage Calculator and Agency AI Dashboard are mentioned as tools to check AI usage.

HighLevel has not confirmed who is specifically affected by these changes, where in the product these changes are implemented, whether this replaces or breaks existing functionality, or details about limits or plan gating beyond the plan prices. HighLevel has also not confirmed the rollout status of these clarifications.

Where to find it

HighLevel has not published the specific location for this information within the product. However, based on the discussion, the AI Usage Calculator and Agency AI Dashboard are mentioned as tools to check AI usage. These tools are typically found within the agency dashboard or sub-account settings related to AI services.

How agencies will use this

Agencies will use this information to better manage and forecast their AI expenses. For instance, an agency owner can use the explained 5-hour rolling usage window in conjunction with the Agency AI Dashboard to monitor sub-account AI consumption. If a sub-account is nearing the limits of a Growth plan ($50/month) or experiencing high Pay-Per-Use costs, the agency can evaluate whether upgrading that sub-account to an Unlimited ($97/month) plan would be more cost-effective. This allows for informed decisions on plan selection based on actual token usage, preventing unexpected billing or optimizing for consistent high usage. Understanding the impact of AI tokens on processing costs also enables agencies to design AI-powered workflows more efficiently, considering the cost implications of different AI actions.

Our take

This is a major update in terms of understanding HighLevel's AI cost structure. It addresses a significant point of confusion for many users. The fact that HighLevel is clarifying these details indicates an effort to bring transparency to AI costs. This information is crucial for any agency or SaaS entrepreneur using or planning to use HighLevel's AI features to manage their budget effectively. HighLevel has not confirmed the reason for the significance of this update beyond the general importance of pricing clarity.