AI Business Workshop with Mike Cooch Announced

TL;DR

A free 2-day live workshop taught how to build, price, and sell AI services using HighLevel. This update is for agency owners seeking to expand their service offerings.

Who this affects

This workshop was for GoHighLevel agency owners and SaaS entrepreneurs interested in structuring, packaging, and pricing AI services. Those not looking to integrate AI services into their business can safely ignore this. HighLevel has not confirmed if any specific plan level or sub-account setup is required to implement the strategies taught.

What changed

A free 2-day live workshop, titled "Day 2 - Start Your AI Business: Learn How to Build, Price & Sell AI Services in 2 Days," was announced. The workshop was hosted by Paulson Thomas and featured Mike Cooch. The content teaches how to structure, package, and price AI services using HighLevel. Attendees learned to build an offer ladder, separating software, systems, services, and leadership. Attendees learned to split software from services. They learned to turn HighLevel features into a repeatable, sellable offer. The workshop covered choosing a price and position for their market and sales process. Attendees learned to protect margins without discounting. It also taught building a 12-month growth plan and approaching repricing existing customers. HighLevel has not confirmed the rollout status, limits, or plan gating related to these strategies.

Where to find it

This was a live workshop. Information about the specific location for future access to the workshop content has not been published by HighLevel. It is likely to reside on HighLevel's YouTube channel or a dedicated learning portal if made available on-demand.

How agencies will use this

An agency owner, after attending the workshop, could segment their existing offerings and introduce new AI services. For example, they might use the HighLevel workflow builder to create an AI-powered lead nurturing sequence as a new, distinct service. They could then use the pricing strategies learned to set a premium price for this AI service, separate from their standard HighLevel SaaS access. This allows them to protect margins by not discounting the core software, while still upselling advanced AI-driven solutions. The agency could package this as a tiered offer, where basic HighLevel access is one tier, and the AI lead nurturing service is a higher tier, differentiating software from value-added services.

Our take

This workshop provides strategic guidance for agency owners looking to capitalize on AI. It's a foundational educational offering, not a product feature update. Its significance is standard, providing a framework for business development rather than introducing new product functionality. This is a minor update in terms of HighLevel product changes, but potentially significant for agencies seeking business growth strategies.