Free 2-Day Workshop: Build, Price, and Sell AI Services

TL;DR

A free 2-day live workshop on starting an AI business is scheduled for September 21-22. This training offers practical steps for agency owners to develop and sell AI services.

Who this affects

This workshop is for Go HighLevel agency owners and SaaS entrepreneurs interested in integrating and selling AI services. Those not looking to expand into AI-driven offerings may find this less relevant.

What changed

A free, 2-day live workshop titled "Day 1 - Start Your AI Business: Learn How to Build, Price & Sell AI Services in 2 Days" has been announced.

The workshop will cover:

• Structuring, packaging, and pricing AI services within HighLevel.
• Building an offer ladder that includes software, systems, agency services, and leadership components.
• Strategies for separating software offerings from services.
• Methods to transform existing HighLevel features into repeatable service offers.
• Guidance on selecting a price point and market position.
• Techniques for protecting profit margins without relying on discounts.
• Developing a 12-month growth plan.
• Approaches for repricing existing customers.

The workshop dates are September 21-22. Paulson Thomas will host the event, with Mike Cooch as the guest expert. HighLevel has not confirmed rollout status, limits, or plan gating.

Where to find it

HighLevel has not published the location of this workshop yet, beyond the announcement. Based on past events, it will likely be hosted online, accessible via a registration link provided through official HighLevel channels like email, social media, or their YouTube channel.

How agencies will use this

Agency owners can use this workshop to create new revenue streams focused on AI. For instance, an agency might learn to package HighLevel's native AI features, like conversation AI or AI-powered content generation, as a distinct service. They could define a tiered pricing model: a basic tier offering AI-driven social media post generation, a mid-tier including AI-powered lead qualification workflows built within HighLevel, and a premium tier providing custom AI model training and integration with other business systems. The workshop will likely guide how to articulate the value of these services, structure the offerings, and present them to clients without undermining the core HighLevel platform subscription.

Our take

This is a major update for any agency looking to leverage AI. Given the current market, understanding how to effectively productize and sell AI services is critical. The involvement of Mike Cooch, known for his practical business advice, suggests this will be a high-value training. It directly addresses a pressing need for many agency owners to adapt to new technologies and expand their service offerings. This is not a minor update; it directly impacts an agency's ability to evolve.