Agency Pro Renamed to Founder Plan With Added Tools and Perks

TL;DR

HighLevel has renamed the Agency Pro tier to the Founder plan in private beta. It bundles several new platform tools, partner network leads, and agency perks.

Who this affects

HighLevel has not confirmed exactly who is affected or how current accounts will transition. Agencies currently on Agency Pro or evaluating top-tier agency plans should track the rollout.

What changed

• The Agency Pro plan has been renamed to the Founder plan.
• The plan is currently released in Private Beta.
• New feature additions include HighLevel Industries, Project Management, Meeting Rooms, Custom Navigation, and Workflow Maps.
• New operational tools include native Ticketing, Events management, and Loyalty & Rewards programs.
• Agencies on the plan receive client leads sourced from the HighLevel Partner Network.
• Agency perks include Founders Club membership, discounted event tickets, and payment commissions.
• HighLevel is providing co-funded ad campaigns for agencies on the plan.
• Specific limits, pricing gating, and breaking changes have not been confirmed by HighLevel.

Where to find it

HighLevel has not published the exact in-app location for these tools and perks yet. They will likely be distributed between Agency Settings under billing and licensing, the Agency view for partner leads, and sub-account tool menus once released.

How agencies will use this

An agency operator can manage client delivery by using native Ticketing and Project Management directly inside the platform. When mapping out client automations across sub-accounts, the team can use Workflow Maps to visually inspect complex automations and configure Custom Navigation for client access. On the acquisition side, the agency can take client leads routed from the HighLevel Partner Network and use HighLevel's co-funded ad campaigns to drive new pipeline.

Our take

This is a major restructuring of HighLevel's highest tier. Adding native ticketing, project management, and co-funded ad spend addresses common requests from agency owners who rely on third-party software stacks. However, because the plan is still in private beta and HighLevel has not confirmed migration paths or gating specifics, there is nothing you need to reconfigure inside your account today.