Ad Manager: Opportunity Score for Google and LinkedIn

TL;DR

Ad Manager now offers 'Opportunity Scores' for Google and LinkedIn campaigns, providing pre-publish recommendations. This is a standard feature update; no immediate action is required.

Who this affects

HighLevel has not confirmed who is affected.

What changed

• Opportunity Score is now available for Google campaigns in Ad Manager.
• Opportunity Score is now available for LinkedIn campaigns in Ad Manager.
• Google campaign recommendations include keywords, audience, budget, creatives, tracking, ad schedule, language, placements, and bidding setup.
• LinkedIn campaign recommendations include audience, location targeting, budget, creatives, destination URLs, lead-gen setup, and language.
• Recommendations are grouped into areas like Audience, Budget, Creative, Tracking, and Keywords.
• Suggestions indicate their potential impact.
• Users can click a suggestion to navigate directly to the relevant campaign section.
• HighLevel has not confirmed any limits or plan gating.
• HighLevel has not confirmed the rollout status.

Where to find it

This feature is found in Ad Manager > Review screen.

How agencies will use this

Agencies can create a new Google or LinkedIn campaign. Before publishing, the Ad Manager will show an Opportunity Score with suggestions for improving the campaign. Agencies can quickly review these suggestions and implement changes to optimize campaign setup based on HighLevel's recommendations.

Our take

This is a standard update. It provides useful guidance for campaign setup within the Ad Manager. It is a minor change for this week, but it adds value for those managing ads directly within HighLevel.