Ad Manager: Bulk Google Ads Keyword Management Now Live

TL;DR

HighLevel removed the 40-keyword limit for Google Ads positive and negative keywords in Ad Manager. You can now bulk paste keywords. No immediate action is required unless you manage Google Ads directly within HighLevel.

Who this affects

Anyone using HighLevel's Ad Manager for Google Ads campaigns. Specifically, those who manage positive and negative keywords for Ad Groups. HighLevel has not confirmed who this affects regarding plan level or sub-account setup.

What changed

• The 40-keyword limit for Positive Keywords in Google Ads has been removed.
• The 40-keyword limit for Negative Keywords in Google Ads has been removed.
• A larger text area for keyword entry has been added.
• Bulk pasting of keywords is enabled.
• Bulk paste supports keywords separated by new lines.
• Bulk paste supports keywords separated by commas.
• Duplicate keywords are automatically cleaned up.
• Extra blank spaces are automatically cleaned up.
• Users can choose a match type and add multiple keywords together. HighLevel has not confirmed any limits, plan gating, or rollout status.

Where to find it

Ad Manager → Google Campaign → Ad Group → Positive or Negative Keywords section.

How agencies will use this

Agencies can now quickly upload extensive keyword lists for client Google Ads campaigns. Instead of adding keywords one by one, an agency can copy a list of hundreds of target keywords from a spreadsheet and paste them directly into the Ad Manager, then select the match type. This saves time during campaign setup and optimization.

Our take

This is a major quality-of-life improvement for agencies using Ad Manager. The previous 40-keyword limit was restrictive. This update allows for more comprehensive keyword management. This matters for agencies actively running Google Ads through HighLevel.