Workflows: AI Image Generation Adds GPT Image 2.5

TL;DR

HighLevel has updated the AI Image Generation action in Workflows. Users can now select GPT Image 2.5.

Who this affects

Anyone using the AI Image Generation action within HighLevel workflows is affected. Specifically, users who want to leverage a newer AI image model in their automated processes. HighLevel has not confirmed who this specifically affects beyond that.

What changed

GPT Image 2.5 is now available as a model option. Users can select GPT Image 2.5 when setting up the AI Image Generation action in Workflows. HighLevel has not confirmed if this replaces an existing model. There is no information regarding any limits, plan gating, or specific rollout status for this update.

Where to find it

This update is found within Workflows. Navigate to Workflows, add or edit an action, and select the 'AI Image Generation' action. Within the action settings, a new option for GPT Image 2.5 will be available for selection.

How agencies will use this

An agency might use this to automate content creation for social media posts. For example, a workflow could be triggered when a new client signs up for a service. The workflow could then use the AI Image Generation action with GPT Image 2.5 to create a relevant welcome image. This image could then be sent via an email action or used in a subsequent social media posting action. This provides automated, tailored visuals without manual design work. Another scenario involves generating diverse image variations for A/B testing in ad campaigns, leveraging the improved model to create more compelling ad creatives dynamically.

Our take

This is a standard, minor update. While new model options are always welcome for improving output quality, HighLevel has not provided details on specific enhancements or performance differences of GPT Image 2.5 over previous models. There is no information on potential cost implications, rollout status, or who exactly is affected beyond general workflow users. For many agencies, this will not impact their day-to-day operations or require immediate action. It offers a new tool for those already leveraging AI image generation in workflows or looking to experiment with a newer model.