Reference Images for AI Image Generation in Workflows

TL;DR

AI Image Generation in Workflows now allows for adding up to five reference images. This provides visual context for the AI, improving output relevance.

Who this affects

GoHighLevel agency owners and SaaS entrepreneurs using Workflows with AI Image Generation will find this relevant. HighLevel has not confirmed specific plan levels or sub-account setups affected. Those who do not use AI Image Generation can safely disregard this update.

What changed

AI Image Generation now includes the capability to add reference images. Users can add up to five images to provide the AI with visual context. Previously, this capability was not available.

HighLevel has not confirmed any limits on image size or format for these reference images. HighLevel has also not confirmed if this feature is gated by specific plans or tiers. The rollout status is unknown; HighLevel has not confirmed if this is fully released to all accounts or in a phased rollout.

Where to find it

This new functionality is located within Workflows. When configuring an AI Image Generation action within a workflow, the option to add reference images should now be present. HighLevel has not published the exact navigation path beyond 'Workflows' but it will be within the settings or parameters for that specific action.

How agencies will use this

An agency might use this to create more consistent and branded visuals for client campaigns. For example, imagine a client in the real estate industry needing social media graphics for new listings. An agency could set up a workflow that triggers when a new property is added to a custom object. This workflow would then use an AI Image Generation action to create a social media graphic. With this update, the agency can upload a few reference images—perhaps the client's logo, branding guidelines, or examples of successful past graphics—into the AI Image Generation action. The AI would then generate a property graphic that adheres more closely to the client's visual identity, including specific color palettes, font styles (if the AI interprets them from the images), or layout preferences. This could automate content creation while maintaining brand consistency across multiple sub-accounts without manual image editing for each post.

Our take

This is a standard improvement for those utilizing AI Image Generation within Workflows. The addition of reference images should lead to more relevant and on-brand AI-generated content. However, HighLevel has not confirmed details around rollout, plan gating, or specific limitations. Without these details, it is difficult to assess its immediate impact or whether it necessitates immediate action. For most agencies, this is a minor update that improves existing functionality rather than introducing a new core capability. Do not expect a major shift in how you operate this week, but keep an eye out for more details as they emerge.