WhatsApp Carousel Templates Added to HighLevel

TL;DR

HighLevel now supports WhatsApp carousel marketing templates with two to ten media cards and interactive buttons. You only need to act if you actively send WhatsApp marketing campaigns and want to present multi-item offers.

Who this affects

HighLevel has not confirmed which account tiers or subscription plans have access to this feature. Anyone using WhatsApp for client communications or marketing can potentially use it, while agencies not using WhatsApp messaging can safely ignore it.

What changed

• Users can build WhatsApp carousel marketing templates containing between 2 and 10 cards.
• Each card supports an image or video header, optional body text, and up to two buttons (quick reply, call, and website buttons).
• Quick reply buttons post responses directly into the thread and fire webhooks capable of triggering workflows.
• Website buttons allow card-specific URL variables.
• Every template requires Meta approval before it can be sent.
• The total card count is locked at the time of Meta approval.
• Layout structure must be identical across every card in a carousel, requiring matching body text presence and the same button count.
• Approved templates can be dispatched via Conversations, workflows, or bulk actions.
• Specific plan gating, account limits, and the current rollout status have not been confirmed by HighLevel.

Where to find it

Go to Settings → WhatsApp → Templates to create and submit carousel templates for review.

How agencies will use this

An agency running an outbound WhatsApp campaign can create a five-card carousel template showcasing individual offers, each with an image header and a quick reply button. Once Meta approves the template, the agency can deploy it to a contact list through bulk actions or an automated workflow action. When a recipient taps a quick reply button on a specific card, the selection sends an in-thread reply and fires a webhook, triggering a HighLevel workflow to automate the next follow-up step based on that specific card.

Our take

HighLevel marks this as a major update, though it has not confirmed the specific reason for that label. If you rely on WhatsApp for customer acquisition or commerce, carousel support gives you a much better visual format than standard single-image broadcasts. Meta's constraints are strict here: you must design every card with matching structure and you cannot alter the card count after approval, so plan your template layouts carefully before submitting.