Social Planner API Adds Community Posting Support

TL;DR

HighLevel's Social Planner API now allows scheduling and publishing posts to communities. Agency owners should review potential automation opportunities.

Who this affects

HighLevel has not confirmed who this affects. It is likely relevant for agencies or SaaS businesses looking to automate community management tasks through custom integrations with the Social Planner API. Users not leveraging the API for social posting may not see immediate changes.

What changed

Community posting is now supported through HighLevel's Social Planner public API. Users can schedule community posts via the API. Users can publish community posts via the API. Users can automate announcements via the API. Users can post on behalf of community members via the API. Users can validate member eligibility via the API. HighLevel has not confirmed any limits or plan gating. HighLevel has not confirmed the rollout status.

Where to find it

HighLevel has not published the location yet. This functionality is exposed via the public API, so it will be accessed programmatically rather than directly within the HighLevel user interface.

How agencies will use this

An agency running a membership site or a community for a client could use this API update to streamline content delivery. For instance, they could build an internal tool that integrates with the HighLevel Social Planner API. This tool could allow the client to draft announcements or curated content, which the API then automatically schedules and publishes to their HighLevel community at optimal times. Additionally, if the community has specific eligibility rules, the agency could use the API to validate member access before allowing a post, ensuring only qualified members can contribute to certain sections. This reduces manual oversight for community managers and ensures consistent communication.

Our take

This is a major update. For agencies or SaaS platforms building custom integrations or offering advanced social media management, the expansion of the Social Planner API to include community posting is significant. It opens doors for more robust automation and integration of community engagement within or alongside HighLevel. For agencies not currently using the API for social functions, this is an update to be aware of, but it does not require immediate action.