Single QR Code Redirects Users to Correct App Store

TL;DR

HighLevel now allows agencies to create one QR code that automatically sends users to the correct app store based on their device. Agencies should review this for app distribution strategies, but no immediate action is required.

Who this affects

HighLevel has not confirmed who is affected by this update. Agencies building or promoting client apps, or their own agency app, may find this useful. Other agencies can safely ignore this for now.

What changed

HighLevel has introduced functionality to create a single QR code for app downloads. Previously, agencies would typically need separate QR codes for each app store or a more complex redirect solution.

Specific changes include:

• Users can now create one QR code that automatically redirects users to the correct app store based on their device.
• Agencies can select the app QR code type when creating a QR code.
• Agencies can add specific App Store URLs (for iOS devices) and Play Store URLs (for Android devices) for the app.
• Agencies can also add a fallback URL. This URL will be used for devices that are not iOS or Android, or if the system cannot determine the device type.

HighLevel has not confirmed the rollout status of this feature, nor if there are any limits or plan gating associated with it.

Where to find it

HighLevel has not confirmed the exact location of this feature within the product. Based on the functionality, it is likely to be found within a section related to QR code generation, possibly under 'Sites' or 'Marketing' where QR codes are managed, with a new option to select an 'App' QR code type.

How agencies will use this

An agency supporting a client with a custom mobile application can streamline their app promotion. For example, a fitness studio client launches their new branded mobile app, available on both the Apple App Store and Google Play Store. The agency can now generate a single QR code for the app within HighLevel. They will input the Apple App Store URL for the iOS version and the Google Play Store URL for the Android version. They might also include a fallback URL to the client's app landing page on their website. This single QR code can then be printed on gym signage, marketing flyers, or shared digitally. When a user scans the QR code, their device is detected, and they are automatically redirected to the correct app store to download the app, simplifying the user experience and reducing the complexity of app distribution for the agency and their client.

Our take

This is a major quality-of-life update for agencies dealing with client mobile apps. It simplifies the user journey for app downloads, removing a small point of friction. It's a sensible addition, addressing a common practical problem. While significant for those who need it, it will not impact most agencies immediately. There is no urgency to adopt or learn this unless your agency or client has a mobile app requiring unified QR code distribution. We do not consider this an essential update for all agencies this week.