Signal House CEO on SMS at Scale, A2P Registration, and Deliverability

TL;DR

Signal House CEO Will Craig outlines strategies for agencies to register, send, and deliver SMS at scale. This briefing covers best practices for SMS deliverability.

Who this affects

Agencies and SaaS entrepreneurs who manage SMS messaging for clients, especially those dealing with A2P registration, 10DLC, or scaling messaging operations, should review this information. HighLevel has not confirmed who this specifically affects.

What changed

Signal House CEO Will Craig discusses methods for agencies to register, send, and deliver SMS at scale. Will Craig possesses nearly a decade of experience in messaging and voice. He has assisted agencies and clients with A2P registration, 10DLC, toll-free and short code messaging, deliverability practices, and direct carrier relationships. The session covers simplifying A2P registration, developing stronger SMS messaging strategies, understanding telecom infrastructure, and HighLevel's support for scalable growth. HighLevel has not confirmed rollout status, limits, or plan gating.

Where to find it

HighLevel has not published the location within the product for this information. This content is from a LevelUp Exhibitor session, typically found in educational resources or event recordings, rather than a direct product feature.

How agencies will use this

An agency owner who relies heavily on SMS for client communication might review the advice from Signal House to improve their messaging practices. For instance, if a client campaign is experiencing low SMS delivery rates, the agency owner could refer to Craig's insights on A2P registration to ensure their numbers are properly registered. They might also apply his deliverability practices to refine the content and timing of their messages, ensuring better engagement and avoiding carrier filtering. This guidance helps agencies maintain high SMS performance for their clients without directly interacting with a new HighLevel feature.

Our take

This is not a new HighLevel feature or product change. It's an educational session from a HighLevel LevelUp exhibitor, offering insights into SMS best practices. This information is relevant for agencies looking to optimize their existing SMS operations within HighLevel, particularly concerning compliance and deliverability. It's a valuable resource for operational improvement rather than a software update.