Rupert Samuel and Faye Pooley: LevelUp Exhibitor: Apps, AI for Agencies

TL;DR

Rupert Samuel and Faye Pooley discussed how HighLevel agencies can leverage apps, integrations, and AI to simplify operations and expand client offerings. No immediate action is required by the reader based on this content.

Who this affects

This information is relevant to HighLevel agency owners and SaaS entrepreneurs interested in optimizing their operations and client services using apps, integrations, and AI. This discussion was part of a spotlight session featuring a significant HighLevel App Marketplace contributor.

What changed

Rupert Samuel, Founder & CEO of Level Up Marketplace, was featured in a spotlight session. The session focused on how HighLevel agencies can utilize apps, integrations, and AI. Discussions covered simplifying operations and expanding client offerings through apps, integrations, and AI. Level Up Marketplace powers over 45% of the HighLevel App Marketplace. Level Up Marketplace has achieved more than 10 million app downloads. Rupert Samuel was recognized as Top Revenue Generator in 2024 and 2025 and Community Champion in 2025. The session explored how apps and integrations enable agencies to run leaner and offer more to clients. Discussions also covered the current possibilities for agencies using AI. Guidance was provided on how to maximize benefits from LevelUp 2026. The session included insights into how HighLevel supports scalable growth for agencies. HighLevel has not confirmed who is affected, where in the product this change occurred, if it replaces or breaks existing functionality, or if there are limits or plan gating. Rollout status is also unknown.

Where to find it

This content originates from a spotlight session featuring Level Up Marketplace. HighLevel has not published the specific location for this information within the product itself, as it was a discussion session rather than a product update. The discussion highlights tools available within the HighLevel App Marketplace.

How agencies will use this

Agencies can use the insights from this session to re-evaluate their current operational stack. For instance, an agency struggling with manual client onboarding could explore apps within the HighLevel App Marketplace to automate parts of their workflow, reducing the need for direct staff intervention. Similarly, an agency looking to enhance its service offerings without increasing overhead could investigate AI-powered tools or integrations mentioned, potentially adding value to sub-accounts by providing automated reporting or enhanced communication capabilities. The discussion emphasized leveraging integrations to run leaner and expand services, encouraging agencies to look for specific apps that address their current inefficiencies or open new revenue streams, rather than building custom solutions from scratch.

Our take

This update is a recap of a spotlight session, not a new product feature announcement. It reinforces the importance of the HighLevel App Marketplace and external integrations for agencies. While the information on Level Up Marketplace's contribution and Rupert Samuel's recognition is notable, the core message is about best practices in using existing tools—apps, integrations, and AI—within the HighLevel ecosystem. For agency owners already engaged with the marketplace, this serves as a validation and reminder. For those less familiar, it's a prompt to explore how external solutions can complement HighLevel's native capabilities to simplify operations and enhance offerings.