Mike Cooch: Building an AI Marketing Services Business Live

TL;DR

Mike Cooch is hosting a free, hands-on event on September 21 and 22 to build an AI marketing services business live. Attendees will leave with a market-ready offer.

Who this affects

HighLevel has not confirmed who this specifically affects. Given the nature of the event, it is likely relevant for agency owners and SaaS entrepreneurs interested in developing new service offerings, particularly in AI marketing. Those not looking to expand their service portfolio or focus on AI can safely ignore this.

What changed

Mike Cooch is building an AI marketing services business with attendees live. The event is scheduled for September 21 and 22. The event is free to attend. It is designed to be hands-on for participants. Attendees are expected to leave the event with a marketable offer. HighLevel has not confirmed any limits, plan gating, or rollout status related to this event.

Where to find it

HighLevel has not published the specific location for this event within the product. This is an external event focused on business development and strategy, not a product feature within GoHighLevel itself. Information on how to access or register for this event would typically be found through HighLevel's official announcements or community channels.

How agencies will use this

Agencies can use this event as a guided workshop to conceptualize and potentially launch a new service offering. For instance, an agency owner might attend to develop a new 'AI-powered content creation' service. During the hands-on sessions, they could outline their target niche, define the specific AI tools they'd integrate (e.g., within HighLevel's workflows or external APIs), and craft a compelling service package. By the end, they would have a defined offer to present to clients, potentially leveraging HighLevel's sub-accounts to manage this new service for each customer. This would involve setting up specific triggers, campaigns, and dashboards tailored to the AI service, ready for client onboarding.

Our take

This is a major opportunity for agencies looking to capitalize on the AI trend. It provides direct, actionable guidance from an experienced entrepreneur. While not a product update, it offers a tangible path for agencies to develop new revenue streams. This event merits attention for those seeking to innovate their business model with AI-driven services.