Merchynt Discusses Adding Local Marketing Services to HighLevel Offer

TL;DR

Merchynt's Justin Silverman presented on integrating local marketing services into HighLevel offerings. AI tools enable scaling client work.

Who this affects

HighLevel has not confirmed who this specifically affects. This information is generally relevant to agency owners looking to expand their service offerings.

What changed

Merchynt's AI local marketing agent, Paige, supports local marketing for over 1,000 agencies. Agencies can package, price, and sell a local marketing service on top of HighLevel. AI can enable one person to handle client work for hundreds of clients.

HighLevel has not confirmed any limits or plan gating related to this topic. HighLevel has not confirmed the rollout status.

Where to find it

HighLevel has not published a specific location within the product for this. This discussion focuses on business strategy and service offerings that agencies would implement outside of or on top of core HighLevel features.

How agencies will use this

An agency owner can listen to Merchynt's advice to structure a new local marketing service. They might develop a service package that includes local SEO, reputation management, and local advertising. They would then price this package and offer it to clients as an add-on to their existing HighLevel services. The agency could then use Merchynt's AI tools, such as Paige, to manage the fulfillment of these services for numerous clients efficiently. This allows a single team member to oversee a large portfolio of local marketing accounts, generating additional revenue streams without significantly increasing staffing.

Our take

This is a major update for agency owners. It provides a clear strategy for expanding service offerings and leveraging AI for efficiency. While there are no direct product changes, the discussion outlines a significant business opportunity. Agencies seeking to grow their revenue and client base should consider the implications of adding local marketing services, particularly with AI-powered support. It's about optimizing the agency's business model, not just using a new HighLevel feature.