Local SEO Heatmaps Updated in Marketing Audit Reports

TL;DR

GoHighLevel updated Local SEO heatmaps within the Local Marketing Audit reports. Users can now add up to three heatmaps per report, each with custom keywords and settings.

No immediate action is required from users.

Who this affects

GoHighLevel has not confirmed who this specifically affects.

What changed

Local SEO heatmaps in the Local Marketing Audit now offer more flexibility:

• Users can generate up to three Local SEO heatmaps for the same business within a single report.
• Each of these three heatmaps can be configured independently with its own specific keyword, grid size, and search radius.
• Users now have the option to set a preferred default grid size and radius. This will apply to future reports they generate.
• The automatically selected default keyword can now be removed from a report, providing more control over the data displayed.
• When a Marketing Audit Report is shared via a web link, prospects can easily switch between the different heatmaps included in the report.

HighLevel has not confirmed any limits or plan gating for this feature. HighLevel has not confirmed the rollout status for this feature.

Where to find it

This update impacts the Local Marketing Audit feature. You will find it within the Agency interface under Prospecting. Additionally, it is available within sub-accounts under Reporting, specifically in the Local Marketing Audit section.

How agencies will use this

Agencies can leverage this update to provide a more comprehensive SEO audit for prospects. For example, when running a Local Marketing Audit for a client such as a plumbing company, an agency owner can now generate a primary heatmap for the keyword "plumber near me" with a 5-mile radius. Simultaneously, they can add a second heatmap for a more niche service, like "emergency drain cleaning" with a tighter 3-mile radius, and a third for a broader term like "plumbing services" across a larger 10-mile grid. When this report is shared with the prospect, they can visually compare the business's local ranking performance across multiple critical keywords and service areas. This allows the agency to present a more nuanced picture of local search visibility and demonstrate the need for targeted SEO improvements across various service lines.

Our take

This is a major update for agencies performing local SEO audits. The ability to generate multiple, customized heatmaps per report significantly enhances the depth of analysis possible. It simplifies the process of demonstrating a client's local search presence across various service offerings or geographic targets. While not a groundbreaking new feature, it's a solid improvement to an existing tool, making audit reports more impactful and easier to generate for sales purposes.