Instagram Post Sync: App Posts & Analytics Now in Social Planner

TL;DR

Instagram posts created in the app and their performance analytics now sync to Social Planner. Users can track engagement metrics directly within HighLevel.

Who this affects

HighLevel has not confirmed who this affects. It is likely relevant for agencies and SaaS entrepreneurs managing client Instagram accounts, particularly those who post directly through the Instagram app.

What changed

• The Instagram post sync feature pulls posts created directly within the Instagram app into Social Planner.
• It also pulls performance analytics for these Instagram posts into Social Planner.
• The sync covers posts and analytics from the last 30 days.
• The sync updates every 24 hours.
• Users can track engagement metrics such as likes, impressions, and comments in the statistics dashboard within Social Planner.

HighLevel has not confirmed any limits, plan gating, or rollout status for this feature.

Where to find it

This feature is found within the Social Planner settings.

How agencies will use this

Agencies can now offer more comprehensive social media reporting to clients. If a client posts directly to Instagram from the app, those posts and their engagement data will automatically appear in HighLevel's Social Planner. An agency owner can log into a sub-account, navigate to the Social Planner, and immediately see not just posts scheduled via HighLevel but also those created natively on Instagram. This centralizes reporting, allowing an agency to present a unified view of Instagram performance to clients without needing to manually collect data from the Instagram app or a separate analytics tool for those specific posts. This improves efficiency and consistency in client reporting.

Our take

This is a standard update. It addresses a common user request: integrating posts made directly on Instagram into HighLevel's Social Planner. The ability to pull in analytics for these posts is also a functional improvement for reporting. It's not a transformative change for most agencies this week, but it streamlines a minor pain point for those managing Instagram content that originates outside of HighLevel. HighLevel has not confirmed specific rollout or who this affects, which limits immediate clarity on its impact.