Facebook Posts: Custom Colored Backgrounds in Social Planner

TL;DR

HighLevel's Social Planner supports creating Facebook posts with custom colored backgrounds. This applies only to plain text posts; adding media removes the background.

Who this affects

This update affects agency owners and SaaS entrepreneurs managing social media for clients or themselves through HighLevel's Social Planner. Specifically, those who want to create visually distinct plain text Facebook posts without using external design tools.

What changed

HighLevel's Social Planner now includes functionality for Facebook posts with custom colored backgrounds. The custom colored backgrounds are applied directly within the post composer. This feature is limited to plain text posts; if media files are added to a post, the custom colored background will disappear. HighLevel has not confirmed who is affected by this feature. HighLevel has not confirmed if this replaces or breaks existing functionality. HighLevel has not confirmed any limits or plan gating for this feature. HighLevel has not confirmed the rollout status for this feature.

Where to find it

This feature is located within the HighLevel Social Planner. When composing a new Facebook post, the option to add a custom colored background will appear in the composer interface.

How agencies will use this

An agency can use this to quickly create attention-grabbing Facebook posts for clients without leaving HighLevel. For example, a marketing agency managing a local restaurant's social media could draft a plain text post announcing a daily special. Within the Social Planner, they would compose the text for the special, then select a vibrant background color to make the text pop in the Facebook feed. This saves time by eliminating the need to design an image with a colored background in a separate tool, then upload it. It streamlines the content creation process for simple, text-based announcements or calls to action.

Our take

This is a standard, minor update. It offers a small convenience for creating basic Facebook content directly within HighLevel. It doesn't introduce any groundbreaking functionality but may save a few minutes for those frequently publishing plain text posts to Facebook.